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About Us

ALICIA ARGANZA

 Chief People Officer and Founder

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Alicia brings over 25 years of executive experience across financial services, healthcare, nonprofit, and tech startups to your table.

She has led global teams and held senior roles in enterprise leadership, talent development, HR business partnership, and business operations at Capital One, HSBC, and other mission-driven organizations.

Alicia specializes in designing data-backed, people-first strategies that align with business goals—spanning organizational development, change management, stakeholder engagement, and performance consulting.

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Known for her empathy, analytical rigor, and bias for action, Alicia partners with leaders to translate vision into action. Based in Virginia Beach, she finds creative inspiration in traveling to surf destinations with her family and designing beach-inspired jewelry and art. As a lifelong learner, Alicia also spends her free time reading up on the latest trends and taking courses to expand her business knowledge and tech acumen. Through Culture Catalyst, she finds inspiration in helping organizations build cultures that thrive—grounded in purpose, strategy, and measurable impact- through people.

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